Daniel Hansson - Consultant in AI engineering, automation and product concepts

Hi! My name is Daniel Hansson and I am a consultant in AI engineering, automation and concept development for digital products at Signific.

My clients have given me the average score of 4.83 out of 5 over the past 10 years.

Latest articles (in Swedish):

Assignments

2021 – ongoing

  • CEO Signific 2021 - 2026
  • Sveriges Television — Concept and AI developerOngoing now
  • Sveriges Television — Supply analyst and supply strategist

2020

  • GS Labour Union — Digital Strategy
  • Sveriges Television — Product Owner Growth Experiments Team
  • Sveriges Television — Conceptual work Marketing Automation

2019

  • Sveriges Television — Product Owner Growth Experiments Team
  • Sveriges Television — Growth Engineering SVT Barn

2018

  • Sveriges Television — Growth Engineering SVT Barn
  • Berghs School of Communication — Teaching assignment

2017

  • Sveriges Television — Growth Engineering SVT Barn

2016

  • Sveriges Television — Conceptual work Svt.se

2015

  • National Agency for Special Needs Education and Schools — Ecommerce
  • Aleris — Digital analytics and strategy

2014

  • Scandic Hotels — Marketing automation
  • Länsförsäkringar — Digital analytics

2013

  • Cabonline — App and web development
  • 1177 — Digital analytics
  • Region Stockholm — Digital analytics

2012

  • Aleris — Digital strategy, digital analytics and conversion rate optimization
  • Svensk Fastighetsförmedling — Conceptual work social intranet
  • Intrum — Digital analytics
  • Imano — Digital analytics
  • Swedish National Police Board — Digital analytics
  • Autoexperten — Digital analytics ecommerce
  • Kambi — Digital analytics
  • JM — Digital strategy

2011

  • Swedish Council for Higher Education — Digital strategy
  • SBAB Bank — Kinect prototype
  • Swedish Work Environment Authority — Search engine optimization
  • 1177 — Campaign tracking and conversion rate optimization
  • Metro — Conceptual work web

2010

  • ICA — Conceptual work intranet
  • Ericsson — Conceptual work e-commerce
  • SL — Interaction design mobile web
  • Inera — Pre-study health comparison service

Profile

I am interested in digital strategy, concept development, growth hacking, digital marketing, Lean UX and analysis. I have a bachelor's degree in business administration with specialization in marketing from the University of Skövde and Bournemouth University.

In addition to consulting services, I offer mentoring pro bono. Contact me if you are interested.

Experience

AI engineering, automation, generative AI, agentic workflows, leadership, people management, financial performance monitoring, data analysis, digital analytics, SQL, Google BigQuery, experimentation, A/B testing, conversion rate optimization, digital strategy, concept development, product ownership, UX and coaching.